HP Executive Briefing Center
Project: 40,000 sq. ft. high-tech meeting space
Location: Cupertino, CA
Collaborators: RMW, IDEO, and Stone Yamashita
How do you compete with all of Silicon Valley to show off your wares?
Place the application of color to match the visitor's journey.
Branded colors greet you. Initial exhibit areas are quieter, while transition zones to training are bold to reinforce anticipation and excitement. Inside the training rooms are subdued again. When guests convene in the dining area they experience an integrated and reassuring palette associated with fresh food.
Photos: Sharon Riesedorph