Carnegie Showroom

Project: NewCon
Location: Chicago Merchandise Mart, Chicago, IL
Collaborators: Michele Rondelli and Pintura Studios

How do you get 85,000 design professionals to come into our showroom at Neocon?

Before Damien Hirst got to his dots, we painted 187 circles on three walls using the new eco friendly paints. This simple and pure visual solution drew crowds for the entire trade show.

Photos: Jill Pilaroscia

"Variety overdone is confusing and unpleasant; unity overdone is monotonous. The mark of good color arrangement is knowing where to stop between the two extremes."

– Frederick M. Crewdson